Do you believe in magic and myths? This article explores one that we see all the time. The ‘unicorn startup myth’ where it’s believed that successful startups can grow rapidly to become multi-billion dollar companies. It’s something to aspire for, but is it all that it’s cracked up to be? When you’re the founder of…
It’s human nature to have a fear of missing out – and investors deal with FOMO just like the rest of us. Check out how you can harness potential investors’ FOMO to pave your path to investment success. With the fear of missing out, investors suffer more because they’re acutely aware of how disastrous letting a potentially…
In this article, I want to talk about the VC investment process to give you an idea of how the investment process goes on. There are some steps that can be different depending on the VC. First of all, a quick note about the fund life and investment period. VC funds have a fund life…
It doesn’t matter how expertly you’ve nailed down your perfect pitch, met the five essential objectives that will encourage an investor to back you, or fine-tuned your fundraising strategy to ensure it’s as bulletproof as possible, there’s still a possibility that you won’t be able to raise investment for even the most creative and innovative business proposal. Why?…
Imagine this. You and your friend are having a conversation about your favorite subjects. Your friend is a history buff, and thoroughly enjoys reading about battles fought and kingdoms won. You, on the other hand, find history stuffy and have only painful memories of enduring endless classes as the teacher droned on. How can the…
Let’s take a couple of things as given. First, you’ve got a highly investable business idea that any investor worth their salt will want in on. Second, you can turn that idea into reality and make it a tremendous success. So, the question you need to ask yourself is if you’ve got the vital component…
Finding investment for your business isn’t just about working with anybody willing to give you money. Just as you’ll appeal to investors looking for a business proposition just like yours, so some investors will be more compatible with your company than others. It doesn’t matter how fantastic your offering is; connecting to the most suitable…
The reality is that investors come in all shapes and sizes. Some will be right for you, whereas others won’t be suitable at all. To determine who would be a good fit, you need to consider the options. Today, we’re going to take a close-up look at Angel Investors. If you’re at the startup or…
Seeking and winning investment is the most difficult part of any entrepreneur’s journey. You’ve got a great product or service and a terrific pitch, but you can’t seem to secure investment. Don’t get demoralised, this happens to many brilliant businesses. There are plenty of reasons it’s not working yet, and we’re going to show you…
You know how good you are. You know how investable your business is. You know that of all the pitches your potential investor receives in their inbox every day of every week, your pitch is the one they shouldn’t be able to turn away from. But here’s something that you might not realise. Even if…
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