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How 7 Tech Startups Made it BIG with Content Marketing

Who doesn’t love an origin story? We certainly DO! The following stars tech startups and content marketing. It can also be a love story but we prefer the origin take. Let’s see how content marketing for tech startups can turn a new biz into a superhero! Wondering why tech startups love content marketing so much?…

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SEIS Versus EIS explained: What every investable entrepreneur needs to know

Entrepreneurs, innovators, and fearless startup founders like you are essential to the UK’s economic and technological future. The UK government knows that, and that’s why it offers a wide variety of Venture capital and Collective Investment incentives to encourage private investors to take the risk of investing in early-stage companies like yours. According to figures released by…

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How The Investment Landscape Is Shifting In 2022

The investment landscape this 2022 is being shaped by a number of key trends. These trends include the rise of blockchain technology, the growth of artificial intelligence and machine learning, changes in the global economy, and the increasing popularity of passive investment vehicles. All of these trends will have a significant impact on how investors…

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Top European Venture Capitalists This 2022

Investable entrepreneurs are visionaries, and visionaries don’t have boundaries. They think outside the box; they stay flexible and adaptable, and they aren’t constrained by geographical borders. Successful investors – Venture Capitalists, Angels, Family Offices etc. – share very similar traits. They don’t limit themselves to a small pool of potential. They cast their net as…

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Raising Pre-Seed Investment: How To Prove Your Concept To Investors

Investable entrepreneurs don’t simply go into the battlefield without making sure they have everything they would need to convince potential investors and close a deal. They ensure this is the case even at the earliest stage of fundraising for their business, that is, when raising for pre-seed investment. It’s not enough to be a go-getting…

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Top UK Angel Investment Groups: National & Regional

You’ve got to know who’s investing in your region. This gives you the opportunity to carefully assess who to approach and who to let into your business as an investor. This article lists top Angel Groups in the UK, both National and Regional, that can potentially help you if you would seek angel investment. Jump…

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The VC Power Law

Too many founders are applying to VC Funds not knowing their expectations and then wondering why they are rejected. The problem is that they don’t understand the VC power law. It’s a different ball game than pitching to Angels. Angels are happy with the potential for a 10x return, for VCs, they have to see…

Marketing strategy

One of the Cheapest Ways to Market Your Business

I wrote an article in the past about the power of writing and SEO in marketing your business. I described how posting consistently can make all of the difference in your business. Writing a blog is inexpensive and is a great way for an owner/founder to get in touch with their brand. It allows you…

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People love discounts. Here’s how to advertise for Black Friday.

If there is one thing that people just cannot resist, it’s a good discount. Which is why the American practice of holding a Black Friday sale the day after Thanksgiving has turned into a worldwide tradition. What started as a one-day promotional sale soon evolved into a four-day shopping bender, ending on what we now call…

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What is the customer buying post-lockdown?

With over 400 salons and spas listed on Vaasara, we work with B2B owners and managers on a daily basis. While we have noticed an up-swing trend in bookings week-on-week since the restrictions lifted, there is a big shift in customer preferences.  The first thing that the customer is buying now, is “Trust”. The customer wants…