Startup Fundraising

Startup Fundraising | How Does Crowdfunding Work ?

Crowdfunding is the second most popular way of raising investment for start-up and early stage businesses. In fact, crowdfunding platforms are only one step behind VCs as the most active type of equity investment. But how much do you know about crowdfunding? Read this to find out. What is crowdfunding? Crowdfunding harnesses the power of the crowd…

The vc power law

The VC Power Law

Too many founders are applying to VC Funds not knowing their expectations and then wondering why they are rejected. The problem is that they don’t understand the VC power law. It’s a different ball game than pitching to Angels. Angels are happy with the potential for a 10x return, for VCs, they have to see…

Dollar Unicorn

Dissecting Unicorn Startups: What makes a billion-dollar business?

Many investable entrepreneurs dream of becoming a ‘unicorn’. The term was first coined by venture capitalist Aileen Lee back in 2013. At that time, there were only 39 unicorn startups in existence. Today, there are more than 900 unicorn startups around the world. What is a unicorn? A unicorn is when a startup reaches a…

How can you connect with investors and win their trust?

How can you connect with investors and win their trust?

This is another question that investable entrepreneurs frequently ask us, thinking there must be some ‘one size fits all’ answer. But the question has two parts, and it’s essential to get both those parts right if you’re going to land the investment you’re looking for. Part 1: How can you connect with investors? 1. Leverage…

Seed Round

How Much Traction Do You Need to Win Over Investors in a Seed Round?

The answer to that question is simple and straightforward, and it’s not the answer that a lot of founders expect. This is because investors have a unique mindset, and the term ‘traction’ can mean different things to an investor than it does it for a founder. When founders hear the word ‘traction,’ they think ‘customers’.…

Personality_team

The Three Essential Personality Traits of an Investable Entrepreneur

It doesn’t matter how compelling your pitch deck might be, it’s just a beautifully constructed paperweight if you don’t have a coherent fundraising strategy. You need to put a lot of serious, calculated thought into targeting the right type of investors and creating opportunities to get your pitch in front of them. You’ll also need to strategise how you’ll…