The vc power law

The VC Power Law

Too many founders are applying to VC Funds not knowing their expectations and then wondering why they are rejected. The problem is that they don’t understand the VC power law. It’s a different ball game than pitching to Angels. Angels are happy with the potential for a 10x return, for VCs, they have to see…

My cofounder’s stake, objectively. Part 1.

Oftentimes, we explore various combinations of ownership in our ideas and businesses. And that leads to an uneven split for a variety of reasons. Here, we’re discussing ways to split the pie objectively and the excuses that prevent us from doing that. Equity, or ownership, is a way to fund your idea. Every entrepreneur commits…

How writing will increase your sales?

How writing will increase your sales? When you think of sales, you probably think of that sleazy car salesman who polishes out the rust marks. But the new online world has brought on a different way of doing sales. From videos to social media, there are many ways to sell on the internet without being salesy.…

Pitching Nuclear Waste Disposal

Pitching Nuclear Waste Disposal – Start At The End

Pitching insights #1 Start at the end #2 Keep it simple and focus on how people benefit #3 Avoid complex details when talking to non-specialists Improve the pitch I was part of a great conversation with three other business owners — we were sat having a post-dinner drink at the Chinaccelerator mentor dinner after the…

CRO-copywriting

CRO Copywriting: Your Guide to Copy that Converts Like Mad

Don’t be too quick to dismiss CRO copywriting as yet another acronym invented to make you feel that you need to start everything from scratch. The truth is that if you hired copywriters worth their salt, they are already using it, albeit they might call it something else. In fact, I find the name to…

Creating a Pitchdeck for VCs

Creating a Pitchdeck for VCs

There are tons of articles out there talking about how to design a pitchdeck for investors. I want to share a structured way of creating your pitchdeck from the perspective of investors. One mistake I have seen many founders make is that they use one deck for sending to investors and also the same while…

protect-equity

Protect Your Equity: The Smart Approach To Winning Early Stage Investment

Taking your entrepreneurial idea from an exciting concept to multi-million-pound success story requires significant investment. There are four different phases of the Fundraising Journey – bootstrapping, start-up, scale-up and exit. In those first two early stages, you need to be astute about when to seek investment and the equity you offer in exchange. Plenty of…

The Four Key Questions Investors Will Ask You

The Four Key Questions Investors Will Ask You

Becoming an investable entrepreneur requires so much more than simply having an incredible product or service. A prospective investor will want to be satisfied with a whole range of other factors before they’ll back your business, and what those factors are will largely depend on the nature of your business and the type of investment…