Your pitch is your story – and you need to tell it brilliantly. It’s a compelling narrative that should take your investor on a journey, which hopefully ends with them keen to get on board. So, when you create your pitch, the first thing you need to consider is the structure you’ll follow. After all,…
It doesn’t matter how brilliant your business idea is, without the perfect pitch it’s unlikely you’ll win investment. Your pitch is critical to getting you into a room with investors who are sufficiently intrigued to hear your full business plan. So, putting together the perfect pitch requires the right strategy and carefully crafted messaging that…
If you’ve attended one of my Fundraising Strategy Sessions, then you know I talk about your chances of raising investment. And you’ll also know I advocate an Expression of Interest form (EOI) as one of your five key pitch assets to support you in your fundraising journey. Here’s why: VC, Speedinvest, recently released data that…
It may feel strange to talk about leaving your business when you are in the early stages of building it. However, having a clear exit strategy is vital to securing investment and achieving your financial goals. Clarity around your exit enables you to keep a focus on two critical objectives – retaining as much equity…
There’s no sugar-coating it, we are living in a time of great economic upheaval and uncertainty. No doubt you’ll be reading predictions in the press that are bleak and depressing. As an ambitious entrepreneur preparing to take your big idea to investors, you could be forgiven for feeling daunted, doubtful and down-right defeated. So, here’s…
The strategy behind our growth marketing stack The goal of any growth marketing strategy is to help people through their business’ customer journey. Along that journey, we want to achieve lower costs to acquire new customers, deliver the value of our product with higher impact, and increase the customer lifetime value. Today, there are thousands…
Who doesn’t love an origin story? We certainly DO! The following stars tech startups and content marketing. It can also be a love story but we prefer the origin take. Let’s see how content marketing for tech startups can turn a new biz into a superhero! Wondering why tech startups love content marketing so much?…
How writing will increase your sales? When you think of sales, you probably think of that sleazy car salesman who polishes out the rust marks. But the new online world has brought on a different way of doing sales. From videos to social media, there are many ways to sell on the internet without being salesy.…
With over 400 salons and spas listed on Vaasara, we work with B2B owners and managers on a daily basis. While we have noticed an up-swing trend in bookings week-on-week since the restrictions lifted, there is a big shift in customer preferences. The first thing that the customer is buying now, is “Trust”. The customer wants…
If there is one thing that people just cannot resist, it’s a good discount. Which is why the American practice of holding a Black Friday sale the day after Thanksgiving has turned into a worldwide tradition. What started as a one-day promotional sale soon evolved into a four-day shopping bender, ending on what we now call…
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