Importance of Finance and Accounting in a Startup Enterprise

Importance of Finance and Accounting in a Startup Enterprise

India has seen a tremendous surge in start-ups in last 2 to 3 years in various sectors. Startups are considered as one of the most key part of the economy by both public and government, it is due to such startups- innovation, new products, ease of living and economy of the country can flourish to…

My cofounder’s stake, objectively. Part 1.

Oftentimes, we explore various combinations of ownership in our ideas and businesses. And that leads to an uneven split for a variety of reasons. Here, we’re discussing ways to split the pie objectively and the excuses that prevent us from doing that. Equity, or ownership, is a way to fund your idea. Every entrepreneur commits…

How writing will increase your sales?

How writing will increase your sales? When you think of sales, you probably think of that sleazy car salesman who polishes out the rust marks. But the new online world has brought on a different way of doing sales. From videos to social media, there are many ways to sell on the internet without being salesy.…

Pitch With Purpose

Pitch with Purpose: The five objectives you must meet in to win over investors

It doesn’t matter how brilliant your business idea is, without the perfect pitch it’s unlikely you’ll win investment. Your pitch is critical to getting you into a room with investors who are sufficiently intrigued to hear your full business plan. So, putting together the perfect pitch requires the right strategy and carefully crafted messaging that…

Pitching Nuclear Waste Disposal

Pitching Nuclear Waste Disposal – Start At The End

Pitching insights #1 Start at the end #2 Keep it simple and focus on how people benefit #3 Avoid complex details when talking to non-specialists Improve the pitch I was part of a great conversation with three other business owners — we were sat having a post-dinner drink at the Chinaccelerator mentor dinner after the…

CRO-copywriting

CRO Copywriting: Your Guide to Copy that Converts Like Mad

Don’t be too quick to dismiss CRO copywriting as yet another acronym invented to make you feel that you need to start everything from scratch. The truth is that if you hired copywriters worth their salt, they are already using it, albeit they might call it something else. In fact, I find the name to…

fundraising advice

Fundraising Advice

Advice #1 You’re not ready to raise capital when you’re buried in personal debt. I’m mentoring a number of founders and one in particular is trying to solve funding his startup, plus his own income at the same time from the intended new capital. It doesn’t work like that. At least not as your motivation.…

Robot-Mascot-Investment-Mistakes_refine

Raising Investment: Three Mistakes Investable Entrepreneurs Must Avoid

It doesn’t matter how expertly you’ve nailed down your perfect pitch, met the five essential objectives that will encourage an investor to back you, or fine-tuned your fundraising strategy to ensure it’s as bulletproof as possible, there’s still a possibility that you won’t be able to raise investment for even the most creative and innovative business proposal. Why?…