WeWork - Cologne Startup Boost

KölnBusiness und WeWork helfen zehn Kölner Startups international durchzustarten

KölnBusiness und WeWork helfen zehn Kölner Startups international durchzustarten. Die zehn Gewinner-Startups des Programms „Cologne Startup Boost“ stehen fest. Sie unterstützt KölnBusiness nun gemeinsam mit WeWork bei der Internationalisierung ihrer Tätigkeiten und bei der Erschließung neuer Märkte. International durchstarten – diesen Weg ebnen die KölnBusiness Wirtschaftsförderung und WeWork zehn Kölner Startups. Im Rahmen des dreimonatigen…

New customers are attracted by the magnet.

What is the customer buying post-lockdown?

With over 400 salons and spas listed on Vaasara, we work with B2B owners and managers on a daily basis. While we have noticed an up-swing trend in bookings week-on-week since the restrictions lifted, there is a big shift in customer preferences.  The first thing that the customer is buying now, is “Trust”. The customer wants…

Mannequins wearing black shirts

People love discounts. Here’s how to advertise for Black Friday.

If there is one thing that people just cannot resist, it’s a good discount. Which is why the American practice of holding a Black Friday sale the day after Thanksgiving has turned into a worldwide tradition. What started as a one-day promotional sale soon evolved into a four-day shopping bender, ending on what we now call…

Pitching Nuclear Waste Disposal

Pitching Nuclear Waste Disposal – Start At The End

Pitching insights #1 Start at the end #2 Keep it simple and focus on how people benefit #3 Avoid complex details when talking to non-specialists Improve the pitch I was part of a great conversation with three other business owners — we were sat having a post-dinner drink at the Chinaccelerator mentor dinner after the…

CRO-copywriting

CRO Copywriting: Your Guide to Copy that Converts Like Mad

Don’t be too quick to dismiss CRO copywriting as yet another acronym invented to make you feel that you need to start everything from scratch. The truth is that if you hired copywriters worth their salt, they are already using it, albeit they might call it something else. In fact, I find the name to…