A vast number of the startups that explode into worldwide mega-success begin in the US, so it’s not unreasonable for a UK or European founder to consider imitating them. You might look at a classic US startup pitch–like the Airbnb seed deck, for example–and use it as a template for your pitch presentation, hoping the…
1. Using the Founder Story to Impress Investors Ideas are a dime a dozen, but the ability to transform an idea into a successful product requires a strategic formula. One of the most effective ways to escalate the potential of an idea is to persuade investors to support your dream. The founder story is the…
Imagine this. You and your friend are having a conversation about your favorite subjects. Your friend is a history buff, and thoroughly enjoys reading about battles fought and kingdoms won. You, on the other hand, find history stuffy and have only painful memories of enduring endless classes as the teacher droned on. How can the…
You know how good you are. You know how investable your business is. You know that of all the pitches your potential investor receives in their inbox every day of every week, your pitch is the one they shouldn’t be able to turn away from. But here’s something that you might not realise. Even if…
One of the most crucial parts of writing a pitch is deciding what content your investor absolutely needs to know in order to consider investing in you, so they can be confident that your business plan delivers everything they’re looking for. The good news is that you don’t need to be a world-class psychic or…
There are tons of articles out there talking about how to design a pitchdeck for investors. I want to share a structured way of creating your pitchdeck from the perspective of investors. One mistake I have seen many founders make is that they use one deck for sending to investors and also the same while…
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