Securing funding is critical for startups to fuel growth, expand operations and achieve long-term success. In this article, we explore different startup funding strategies ranging from bootstrapping to venture capital (VC) funding. So whether you are looking to start your own business or scouting for funding for an already existing startup, this article will guide you through the various funding options available.


Bootstrapping in layman’s terms is building from the ground up. The startup is started and developed without any external funding or financial assistance. It involves utilizing personal savings, initial sales revenue and reinvesting profits to fund the growth and operations of the business. This strategy allows startups to maintain control over their business and be solely responsible for any decision making. This requires careful financial management, resourcefulness and a focus on organic growth. Most startups start by bootstrapping and then later get into other forms of financing. Examples of successful bootstrapped businesses include Mailchimp and GitHub.

Angel Investment

Angel investors are usually high-net-worth individuals who provide early-stage capital and in some cases also mentorship and their network to startups in exchange for equity. They often bring valuable industry experience, connections, and guidance to entrepreneurs. Engaging with angel investors can be a great option for startups seeking not only funding but also strategic support. A famous example of angel investment is WhatsApp. Its co-founder, Brian Acton, received an angel investment from his former Yahoo! colleagues before eventually selling the company to Facebook for $19 billion

Family Offices

Family offices, which typically manage the wealth of high-net-worth families, have become an increasingly prominent source of startup funding. These entities offer startups the unique advantage of long-term investment horizons compared to traditional venture capital firms. This means they can afford to be patient and wait for returns, which is beneficial for startups that might need more time to mature. Additionally, family offices often provide strategic connections, industry insights, and mentorship, thanks to their vast networks. While their primary aim is wealth preservation and growth, family offices are more flexible in terms of investment size and strategy. Startups that have benefitted from family office investments include SpaceX, which secured funding from the family office of Google’s Larry Page and Sergey Brin.

Venture Capital Investment

Venture capital firms invest in high-potential startups with scalable business models. VC funding is typically sought after by startups aiming for rapid growth and expansion. VC firms provide capital, expertise, and industry connections, enabling startups to scale quickly. However, securing VC funding can be highly competitive, demanding thorough preparation, compelling pitches, and a robust business plan. This type of funding usually requires a more proven business with enough customers and traction to show VCs that your company will be able to continue to grow. A classic example of a venture-backed company is Uber. Starting as a small startup in San Francisco, it has grown exponentially with the help of substantial VC funding from firms such as Benchmark and Menlo Ventures.


Crowdfunding has emerged as an alternative to traditional funding methods. It allows entrepreneurs to raise funds by appealing to a large number of individuals, typically through online platforms. Crowdfunding offers benefits such as market validation, early customer engagement, and a built-in community of supporters. However, it requires strategic planning, a compelling pitch, and continuous engagement with backers. Pebble, a smartwatch company, raised over $10 million on Kickstarter, showcasing the potential of crowdfunding as a viable means of raising capital.

Incubators & Accelerators

Incubators and accelerators play a pivotal role in the startup ecosystem. While both offer mentorship, office space, and funding in exchange for equity, they cater to different stages of a startup’s life cycle. Incubators tend to focus on early-stage startups, nurturing them from idea to product. They provide an environment that allows startups to grow organically, typically without a fixed timeline. Accelerators, on the other hand, offer more structured programs lasting a few months, where startups are given resources, mentorship, and funding to ‘accelerate’ their growth. At the end of the program, startups usually pitch to a room full of investors during a ‘Demo Day.’ Notable accelerators include Y Combinator, which has backed companies like Dropbox and Reddit, and Techstars, known for supporting startups like Sphero and SendGrid.

Grants and Government Support

It is not always an easy task to bring innovations to light so government agencies provide aid to startups. Technically, a grant is a sum of money conditionally given to a business that does require repayment. However, this type of funding requires that you fulfill specific criterias such as being based in the right geography – you need to ensure that you fit these criteria. Breach of the legal obligation may result in the business having to repay this grant. Tesla Motors is a noteworthy mention here. In its early stages, Tesla secured a $465 million loan from the US Department of Energy, which it later repaid.


Loans are a very commonly used source of funding for startups. Consider that the various lenders such as banks or other corporate financiers, offer different advantages, whether it is personalized services or customized repayment. It is always advisable to seek one that meets your specific needs. However, startups have a harder time in accessing loans than do established businesses. Founders with solid documents and a good credit rating are more likely to be able to access loans. Mailchimp, in addition to being bootstrapped, leveraged debt in its early days to manage cash flows and fuel growth without diluting ownership.

Which financing is right for me?

Startup funding strategies vary significantly. Remember, the best funding option varies based on the business model, market opportunity, and growth aspirations. It’s essential to weigh the pros and cons and choose the strategy that aligns best with the company’s vision and objectives. There is no one-size-fits-all approach and make informed decisions for your startup’s future.

If you are looking for funding from investors, DueDash would be the best platform to assist with this. You can start connecting to relevant investors today.