If you want to win investment, it’s a smart idea to get inside the mind of your potential investors. These shrewd people are likely to be seeing over ten investment opportunities per week, and of those businesses, they’ll only invest in 1%. They know that statistically, around 95% of their investment portfolio will fail. So,…
Your new technology can have a little salami as a treat; A story by Jennifer Dodgson on how luck and labor enabled her to receive funding from her angel investor Jay Teo. Question(Q): I hear you have some money. Can I get some money too? Answer (A): Well, maybe not right now, given the circumstances,…
Die Startup Boost Cologne Lineup steht. 10 Startups wurden für das Programm ausgewählt. Bewerbungskriterien waren neben einem marktreifen Technologieprodukt auch nachweisliches Kundeninteresse sowie ein international skalierbares Geschäftsmodell. “Wir wollen die Region zu einem der zentralen Startup- und Technologie-Hotspots in Europa machen”, sagt KölnBusiness-Geschäftsführer Manfred Janssen. “Mit dem Programm unterstützen wir Gründerinnen und Gründer dabei, ihr…
Just look around, there is so much buzz around “innovation and entrepreneurship”. All over the world, the governments are trying to use entrepreneurship and innovation to invigorate their economies. Even the large company leaders have embraced innovation and “intrapreneurship” to create shareholder value. Of course, innovation is the force causing upheavals in the daily life causing positive disruption (and some unintended…
Taking your entrepreneurial idea from an exciting concept to multi-million-pound success story requires significant investment. There are four different phases of the Fundraising Journey – bootstrapping, start-up, scale-up and exit. In those first two early stages, you need to be astute about when to seek investment and the equity you offer in exchange. Plenty of…
It may feel strange to talk about leaving your business when you are in the early stages of building it. However, having a clear exit strategy is vital to securing investment and achieving your financial goals. Clarity around your exit enables you to keep a focus on two critical objectives – retaining as much equity…
There’s no sugar-coating it, we are living in a time of great economic upheaval and uncertainty. No doubt you’ll be reading predictions in the press that are bleak and depressing. As an ambitious entrepreneur preparing to take your big idea to investors, you could be forgiven for feeling daunted, doubtful and down-right defeated. So, here’s…
The strategy behind our growth marketing stack The goal of any growth marketing strategy is to help people through their business’ customer journey. Along that journey, we want to achieve lower costs to acquire new customers, deliver the value of our product with higher impact, and increase the customer lifetime value. Today, there are thousands…
Who doesn’t love an origin story? We certainly DO! The following stars tech startups and content marketing. It can also be a love story but we prefer the origin take. Let’s see how content marketing for tech startups can turn a new biz into a superhero! Wondering why tech startups love content marketing so much?…
In this interview, we talk with Givetastic’s CEO and Co-Founder. A seasoned professional with more than 14 years’ experience primarily in the field of aerospace, automotive, and telecommunications. In these years she acquired excellent communication and leadership skills as a consultant and product manager. She then took the plunge and became an entrepreneur. As a highly…
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