As a startup, you know that you need something that helps your company stand out. Something that makes you unique and gives customers a reason to choose you over competitors. Many founders assume that means they need a groundbreaking new technology to start a company. However, recent history shows that technology is not the only…
Do you believe in magic and myths? This article explores one that we see all the time. The ‘unicorn startup myth’ where it’s believed that successful startups can grow rapidly to become multi-billion dollar companies. It’s something to aspire for, but is it all that it’s cracked up to be? When you’re the founder of…
Starting a new venture means exciting and busy times ahead of you. Chances are that you will need to convince investors that your business has a bright future. One of the most important things investors want to know about is the size of your potential target market. Here is how to assess your market. A…
Idea It’s not always easy to ideate a profitable product or service from scratch. The logistics of funding is often the biggest hurdle in the first stage of a startup. During this stage, you, as an entrepreneur, create a product/service while looking for the ideal problem-solution fit. This involves having clear definitions of the problem and…
Solving Real-World Problems Why do so many startups fail in the first five years? Often it’s because they haven’t fully validated their business idea before they charge forward. It’s common for founders to be filled with passion and optimism, and make some mistakes when it comes to research. The first step is to ensure that you’re solving…
It’s human nature to have a fear of missing out – and investors deal with FOMO just like the rest of us. Check out how you can harness potential investors’ FOMO to pave your path to investment success. With the fear of missing out, investors suffer more because they’re acutely aware of how disastrous letting a potentially…
This article is divided into a simple 5 part series as a fundraising guide for founders who are currently raising capital for their startup. 1. Are we investor ready? Start by asking yourself, “What do I have to offer a potential investor?” You might feel that your story is inspiring and your product or service is…
DynAmaze is a B2B2C platform on which we sell free capacities of high-quality leisure providers such as spas, amusement parks, and zoos to end customers. Unlike other platforms, we use dynamic prices that adapt to the utilization of the respective provider and only refer customers when the provider has free capacities. Founding story DynAmaze: Our story…
In this article, I want to talk about the VC investment process to give you an idea of how the investment process goes on. There are some steps that can be different depending on the VC. First of all, a quick note about the fund life and investment period. VC funds have a fund life…
DueDash Cologne is sharing the stories of exciting startups from the region to enable you to learn from their successes and become investable and consumer-focused businesses as well. In this interview, we talked with VYTAL founder Sven Witthoeft. He tells us how they are reducing plastic waste, quickly scaled their team, financed their business, and more. Below the…
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